Boom or Bust

As we near Thanksgiving, we know what that means: Black Friday is coming. And we all know what that means. Or do we? If you look at the past few years, big-name retailers are losing their share of Black Friday sales to places like Amazon. Unless of course, you're like Walmart or Target who have successfully implemented technology and online retail into their Black Friday sales. However, this Black Friday may be the precursor to more troubling times for companies.

So before we delve in, we should look at how some companies have tried to adapt to the trends of e-commerce. Walmart has Black Friday online, and some stores have a pickup option for later so you don't actually have to show up to the store to buy the products. Others opt to have their sales earlier by a few days. There are different ways that Black Friday has been approached but know for a fact that the traditional crowding into stores doesn't exist anymore, unfortunately. Thanks, Amazon.

Now, of course, the amount of people showing up doesn't tell the whole story. Companies still report rising revenues over the years. Unless you are Sears. Ah. Sears, what a tale of boom and bust. 

Companies like Sears or Neiman Marcus, really have this one shot to boost their revenue as the holiday season kicks in. If they fall out, then they are in big trouble and will not be able to recover. If they do end up having a troubling Black Friday, then we can expect the same dwindling number of people to shop at these places.