Cord-cutting

Years ago, we would have never imagined that paid TV would go away. yet, now, we face this very haunting truth. As numerous sources report, paid TV subscriptions are dying. in recent years, there has been a loss in new subscribers to paid TV subscriptions. 

Even traditional companies that have turned to stream services are losing subscribers. Fiber-optic broadband has also seen the largest loss in paying customers. Overall, satellite operators have lost the most. 

What's happening? Welcome to the phenomenon called "cord-cutting". People are turning to the internet now as well as other services known as skinny bundles. Think about it, who's going to pay for hundreds of channels when you only watch a few select channels and find the rest of your information online? And even that option is declining as people turn to Youtube or simply look up news online.

These traditional companies are now launching things like set-top boxes ad partner with companies like Netflix and Amazon to add their respective services.

The new model of revenue people are betting on is earning from paid subscriptions only, versus ads. Netflix doesn't really have ads, which makes it worth peoples' time. Who has the time and effort to go through ads while watching a show? 

So what does this increased flexibility in options prove? As people are able to choose more, that should mean they become more efficient because not only o they not have ads, but also they can watch what they want, where they want, and when.